Loafed By Lili partnered with The Marketing Consultant Group to develop a strategic marketing plan that would support the business during its early stages of growth.

As President of the group, I managed team organization by delegating responsibilities, establishing project deadlines, and maintaining communication between team members. I also developed a social media strategy designed to increase visibility and engagement, while creating content recommendations that aligned with the brand’s personality and target audience.

Through this project, I strengthened my skills in leadership, project management, social media strategy, content planning, and client-focused marketing development.