During a classroom Social Media Marketing project, I developed a structured content calendar for Saie Beauty.

I began by analyzing competitors and evaluating Saie’s current brand positioning to identify areas where the company was performing well and where opportunities for growth existed.

Based on this research, I created two 90-day content cycles that outlined consistent weekly and monthly posting schedules designed to strengthen brand engagement and maintain a cohesive online presence. In addition, I planned daily, weekly, and monthly promotional content that aligned with the brand’s message, values, and target audience.

This project strengthened my skills in content strategy, competitive analysis, brand messaging, and social media marketing, while demonstrating my ability to create organized, long-term marketing plans that support brand growth.