This project focused on understanding the brand’s target consumer, identifying key audience insights, and developing a creative campaign concept that aligned with Brez’s positioning within the functional beverage market.

I began by establishing the strategic foundation of the campaign, defining the target audience, consumer insight, and core creative idea. From there, I developed the brand persona and voice to ensure consistency across all marketing efforts. In addition, I created an out-of-home advertising concept and developed a social media strategy spanning Instagram, TikTok, and LinkedIn, with content tailored to each platform while maintaining a unified brand message.

This project strengthened my skills in campaign development, brand strategy, consumer insights, creative advertising, and social media marketing.